Behavioral Finance - The Preserver

Behavioral Finance – The Preserver

Are you devoted and loyal to friends and family? Do others see you as “even-keel” and “level-headed”? Are you content ...
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Behavioral Finance - The Follower

Behavioral Finance – The Follower

Do you often follow the lead of friends and colleagues, whether in career moves, parenting styles, or stock picks? Are ...
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Behavioral Finance - The Independent

Behavioral Finance – The Independent

Are you an innovative thinker, willing to hold your own opinions?  Do others describe you as strong-willed, individually-minded, and self-confident, ...
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Behavioral Finance - The Accumulator

Behavioral Finance – The Accumulator

Are you an entrepreneur, perhaps the first in your family to earn significant assets?  Do people describe you as decisive, ...
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Behavioral Finance – Don’t Let Emotions Rule Your Thinking!

Behavioral Finance – Don’t Let Emotions Rule Your Thinking!

I’d gotten the better of myself again. There he was—young, blonde, and single…  And that’s all I knew.  Week after ...
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