SAN DIEGO–(BUSINESS WIRE)–Ibis Capital, a San Diego-based independent wealth management firm that strives to be the firm-of-choice for successful families seeking to achieve financial peace of mind, has incorporated “behavioral economics” into its investment strategies. The cutting-edge approach uses cognitive dynamics to analyze, predict and reform investor behavior. Ibis Capital is among a number of advisory firms to offer this new approach, demonstrating the company’s continued commitment to assisting clients to make well-educated, informed decisions.
Behavioral economics combines behavioral and cognitive theory with conventional economics and finance to provide explanations for why people make the financial decisions they make. It helps investors identify mistakes they have made in the past and ideally helps them avoid repeating them in the future.